Great Singapore Sale (GSS) - 10% discount can buy? What if 20% off Ai Mai? Last call, 30% cheaper want anot?

Source: Credit to Business Times article (Invest like you shop: Take advantage of market discounts - The Business Times), courtesy of SPH

This Biz Times article triggered some thoughts in me, in case you can't read the words from the article pic above, I have also left the URL link to the article for sharing, thanks Business Times!

Question: Would you buy a laptop or a bag or a watch that you have been eyeing for very long if the shop is having a 10% discount to its usual price? No?

But what if the shop starts having a 20% sale? Still no? Hiong liao, what if it's at fire sale at 30%, want or not?

By now, unless U are living under a rock or a cave, U would have heard the havoc created by Trump's tariffs and Liberation Day in various aspects of our lives - Geopolitics, Trade, Financial markets and definitely the stock markets around the world.

Imagine replacing the laptop/watch/bag above with a particular stock(s) U have been gunning to buy on the stock market for some time? I shall not belabour on how many % stocks have crashed 10 to 20% or shot up 10 to 20% and recover with Trump's whim and fancy every other day/hour/minute.

Referring back to the Biz Times article, when markets dropped (like the past 2 weeks of April), investors are nowhere to be seen but when there is a bull run (recall the AI hype in 2024), investors are everywhere. Question is: Why would investors buy high when market goes higher? But why would we not buy when the stock prices of fundamentally solid/strong companies are sold down at discount due to FUD (fear, uncertainty and doubts)? Food for thought for all market participants.

To be honest, my US portfolio also dropped from +30% in early 2025 to -10% in early Apr 2025 (which has since recovered to -5% after Trump's 90 days reprieve). How do I feel? Sianz, yes. Worried, maybe. But also looking for opportunities to buy more, esp those fundamentally strong/solid companies that I've been eyeing. Afterall, in the long run, the market goes up (so long as we have the holding power). Case in point, just look at where we are now: (i) after the 2022 bear market due to rate hikes? (ii) after 2020 crash due to Covid outbreak? (iii) after the 2008 financial crisis?

In fact if U ask any successful investor, they are more likely than not share that some of their best buys were during times of crisis!

Just look at the latest Covid crisis in March 2020, back then nobody knew what to expect too. But just imagine: (1) if we had bought DBS at $17 per share then (now at $40+)? (2) buying Meta at $130+ on hindsight (now at $500+)? (3) buying Amazon at $80+ per share want or not (now at $170+)? U get the point.

Am currently managing a common pool with close friends to buy into US stocks for capital gains (idea inspired by pooling money together with friends to buy Toto, haha...). Am also managing a small portfolio for family to buy into Spore market (for long term dividends). Have scooped up some bargains and queuing for more! I don't know about you, but these are definitely uncertain yet exciting times. What do you think? Share your thoughts.

Best.

Mr MoneyandHealth ;)